typique

Creating Competitive Advantage Some companies generate far greater profits than others. The pharmaceutical maker Schering-Plough produc...
etap4

Step 4: Explore Options and Make Choices The final step in the analysis of cost and willingness to pay is to search for ways to widen the w...
conclusion

Conclusion This note has covered a lot of ground, but the main ideas are fairly simple: ! A successful firm does not simply participate in ...
etap1

Step 1: Catalog Activities (The Value Chain) In the remainder of this note, we employ an activity template, the value chain, that can guide...
etap2

Step 2: Use Activities to Analyze Relative Costs Competitive cost analysis is the usual starting point for the strategic analysis of compet...
etap3

Step 3: Use Activities to Analyze Relative Willingness to Pay The activities of a firm do not just generate costs. They also (one hopes) ma...
suite

The Whole Versus the Parts The analysis we have described focuses on decomposing the firm into parts—discrete activities. In the final ...
reste

In the remainder of this note, we employ an activity template, the value chain, that can guide managers in breaking down the firm into acti...
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